• Course Syllabus 2020-2021

    Waynesville Career Center

    Advertising Design 2


    Waynesville School District

    Vision:  Excel as a student-centered community of learners that embraces diversity and innovation.

    Mission:  Empower and prepare individual students for future opportunities as citizens and leaders.

    WCC Mission: Waynesville Career Center provides a relevant learning environment using critical thinking, technology, and career skills to prepare students for success.

    WCC Vision: Waynesville Career Center is committed to developing a diverse and skilled workforce of lifelong learners.


    Instructor Name & Contact Information:

    Donna Groves

    400 GW Ln.

    Waynesville, Mo 65583



    Office Hours:   7:00 – 2:35 or by appointment.

    High School Credits:  1            Grade Levels:  11-12

    Dual Credit OTC:  4 credits



    Course Rationale:  Graphics Design and Illustration is designed to provide students the knowledge and skills required to obtain entry- level positions in the Graphic Arts Industry. Graphic Communications incorporates processes and industries that create, develop, produce and disseminate products utilizing or incorporating words or pictorial images to convey information, ideas and feelings. The Graphic Arts Industry is the third largest in the United States and employs millions of people in a variety of challenging technical and artistic fields. Students who possess creative skills and demonstrate the interest to learn technology associated with producing graphic products have the opportunity to be successful in this career path. They will also be great candidates for furthering their education in this field of study at the college level. Higher paying jobs in this field require an art degree from a four -year University.


    Course Description:  Advertising Design II - is a professional discipline that focuses on visual communication in its simplest form. Graphic designers are critical thinkers and problem-solvers combining artistic and technical skills to choose, place and arrange words and imagery to create visual representations of ideas and messages. Designers focus primarily on print media such as brochures, promotional posters, publication design for books and magazines, logos, branding and more. Graphic design skills are used in, but not limited to, corporate identity design, website design, publication design, motion graphic design, advertising design and product packaging. Using industry-standard software students develop technical skills to create meaningful and creative designs that visually communicate to a target audience


    Daily Class Work:

    Students will be graded on their daily time management logs. Each student will keep track of their time and progress through each project. Because this is a project-based learning environment time management is essential to our function. Students will conduct research and complete pre-planning sketching phase before completing any design project. Every project is accompanied with a rubric outline it’s requirements. Our class will be assigned designs from members of our community and school district that are to be completed by deadline. Late work will take a 10% reduction in the final grade. Our classroom designers will have a series of speakers from industry and will be required to wear professional dress on those days. The big goal of this class is to pass the Adobe Graphic Design and Illustration – Illustrator Industry Exam and to develop a professional portfolio of artwork. Each students’ portfolio should reflect the advertising industry and will be the final summation of their work. At the end of the two-year course each student will be able to take the portfolios with them to apply for entry level positions and scholarships.


    Outcomes/Goals of Course:

    Upon completion of this course students will ...

    Upon completion of Graphic Design II students will ...

    • Develop and manage effective design
    • Demonstrate advanced skills in media and image creation, including photographs and Vector images
    • Develop a portfolio
    • Develop a career plan
    • Demonstrate professional and leadership skills



    High School Attendance Standard:  Regular school attendance is a factor in determining student achievement and is a major focus for preparing students to be college- and career- ready.  Please refer to the WCC 2019-2020 Student Handbook.


    Resources:  Adobe Creative Suite, Brain Buffett on-line resources numerous articles from SGIA, PPA, AGIA and other proven industry models.


    Provided by WCC

    • Communicating Through Graphic Design – Kevin Gatta & Claire Mowbray Golding
    • The Elements of Design (2nd ed) – Evan & Thomas
    • Graphic Design Solutions (2nd ed) – Landa
    • Selected instructional software manuals
    • Selected readings from various classroom resources



    Materials & Supplies Needed.  Qty. 2- 8GB Flash-drives, Qty. 1-composition notebook, highlighters (3 colors) and 3 folders that can be used in a three-ringed binder, and colored markers, colored pencils, drawing pencils, and 1-sketchbook at least 8” in height.


    Embedded Math & English.  Students will attend embedded Math and English 4 courses for .5 credit each year enrolled in this class. It is the student’s responsibility to keep up with that course and it’s assigned materials. Our class will attend on Thursday mornings. Most students require these credits to attend WCC and graduate with enough credits. If you have any questions please call our counselor’s office.



    Assessments/Evaluation:   The majority of assessments will be culminating projects that require certain power standards and consist of performance and written evaluations.  The average breakdown is 50% Assessments, 40% Activities/Projects, 10% Career Readiness. Students are able to view their grades and attendance via the Student Portal.  _______________________You can access your student’s gradebook at any time. Your student will come home with an access code, please contact the office if you don’t receive one. This class will give a semester final worth 10% of your final grade.


    Grading Scale:   Total points accumulated from all assignments will be used to establish the semester grade.



    95% - 100%


    80% - 82%


    67% - 69%


    90% - 94%


    77% - 79%


    63% - 66%


    87% - 89%


    73% - 76%


    60% - 62%


    83% - 86%


    70% - 72%


    59% and below


    Major Course Projects:  Students will participate in project-based learning projects for local companies, schools and organizations as well as prepare for design competitions. Examples of this are posters, logos for local non-for profits, web site advertising and outdoor signage.


    CTSO:   Students are strongly encouraged to be members of SkillsUSA where students will develop leadership skills and be able to compete within their program area of study.  Competitions can occur at the district, state, and national levels.  Student dues can be paid to the SkillsUSA advisor.  All “finalized” CTSO membership will be due in October.


    Classroom & Student Expectations:  

    1. If Mrs. Groves is talking, I am not.
    2. I will clean up after myself.
    3. I will be respectful to myself & others.
    4. I will not have food or open drink containers at the computer area.
    5. I will be prepared for class and bring all materials needed.
    6. I will clean up or continue working when the cleanup bell rings. I will not stand by the door and wait for the dismissal bell.
    7. If it’s not mine or for my class, I will not touch it.
    8. CELL PHONES:Students may listen to music with one ear bud in (for safety purposes), but never during classroom instructional time. At any time if the music becomes a distraction for the student or others around them this privilege will be revoked. CELL PHONES, should not be seen or heard, they should not disrupt the learning process, they should not be used to send texts or social media messages during school.
    9. Class begins at 8:55a.m. class and 12:00 for the afternoon class, upon arrival please find your seat and look to the board for the daily learning target.
    10. 10. Masks - will be worn in the classrooms and shops if social distancing cannot take place. If students/staff are less than six feet apart a mask must be worn. (There will be a mask free zone provided in the classroom)

      11. Virtual Learning - if we have to move to online learning classes will meet daily and all classes will follow their curriculum standards. 


    Classroom Behavior Policy:  Although I don’t anticipate having any problems in our classroom this year, should the need for reminders of the rules arise I will be implimenting a quiet and discreet ticket policy. This is to encourage the student to correct their own behavior first and keep parents in the loop before any situations should have to result in disciplinary action. I have a three-ticket policy. Students will receive a 1st warning ticket in writing for first offense, 2nd warning ticket will be followed up by an email to the parents, 3rd warning ticket will be a phone call to the parents any warning for offenses will be handled by the WCC office according to handbook policy following the 3rd warning ticket. I look forward to having a positive and productive year. Awards will be given to the students who have no behavior tickets each grading period. Awards may include a choice board assignment, extra lab time or a 8x10” photo print privilege.



    Use of Technology:  Students will have access to multiple technological devices, and all students and parent/guardian must sign the District’s User Agreement before access is given to the student. It is the responsibility of student to secure their own personal devices.


    Academic Honesty:  Cheating of any kind is not allowed in this class. This includes copying images, tracing images from the internet, downloading music that isn’t royalty free for use in slideshows or using another artists work as your own. Copying answers to quizzes, turning in assignments that someone else had done, letting someone copy your answers, and letting someone else turn in your work as their own. If cheating is discovered, both parties will receive a zero on the assignment and be referred to the office for disciplinary actions. Parents will be notified.



    Syllabus Verification


    I, ________________________________________­­­, have received a copy of the 2020-2021 Advertising Design Course

                             (printed student name)

    syllabus, and have reviewed the syllabus.


    __________________________________________                                  _______________________

    (Student Signature)                                                                                     (Date)



    ___________________________________________                                _______________________

    (Parent/Guardian Signature)                                                                       (Date)



    • Return this sheet to your program instructor after all signatures have been provided.
    • Students are expected to maintain a copy of this syllabus throughout the course.